Strong professional strength and great social influence
It mainly cultivates the technical and skilled enterprise management talents with noble moral character, strong professional comprehensive quality and craftsman spirit. There are 7 majors, including Business Management, Marketing, E-commerce, Mobile Commerce, Business English, International Trade Practice and Engineering Cost. Among them, the major of Business Administration and Marketing is provincial demonstration major and provincial high-level key major. Marketing, E-commerce, Business English and International Trade Practice are among the key majors of Jiangsu 12th Five-Year plan universities. The Mobile Commerce major is the embedded talent training major of Jiangsu Province (in cooperation with Peking University Jade Bird); Engineering Cost major is the key development major of the college. The teaching resource bank of Industrial and Commercial Enterprise Management has been successfully selected into the national vocational education resource bank. International Trade Practice major will start to recruit international students in 2018. It is a member of the national commerce, e-commerce, customs clearance and other vocational education guidance of Committee of the Ministry of Education, and a standing member of Huai’an E-commerce Association.
Excellent teaching conditions and talented teachers
It has a provincial modern trade and e-commerce training base. There are 3 schools including Central Xinya Management School, Jinshiyuan Marketing School and Jingdong Electric Business School. It also has 1 e-commerce live broadcast Capability Appraisal Center; 2 pilots of 1+X certificates; 1 college student practice and innovation experience base, and more than 20 internship and training bases established in cooperation with Jiangsu Jinshiyuan Wine Co., LTD., Jiangsu Jingdong Information Technology Co., LTD., Alibaba Huai’an Branch and other well-known enterprises. It has a teaching team led by professors and doctors with rich teaching experience, excellent quality, reasonable structure and strong practical ability. There are 36 full-time and part-time teachers, of whom 44.4% are associate professors or above, 94.4% are masters or above, and 94.4% are double-qualified teachers. One young and middle-aged academic leader of Jiangsu ‘Qinglan Project’, four outstanding young backbone teachers, and one excellent teaching team (marketing and e-commerce teaching team); 6 academic talents of ‘533 Talents Project’; 2 talents of ‘ten hundred thousand’ third level training object; 1 university-level teaching master, 3 university-level teaching model; 2 excellent teaching teams. There are more than 20 part-time teachers from outside the school.
New training mode and high quality of talents
Adhering to the college motto of ‘Good Virtue can serve the world’ and ‘Literature, Faithfulness, Economy and Benefit the people’, the school focuses on the fundamental task of moral education, practices the concept of ‘three integrity education’, pays attention to the integration of industry and education, school-enterprise cooperation, and constantly carries out teaching reform and innovation. It is also the integration of industry and education talent training base Nanjing Aopai Information Co., Ltd. and Qiaqia Food Company, Limited. Provincial modern business professional group talent training mode won the provincial teaching achievement first prize. China Education Daily once reported the innovation of our school with the title ‘Teaching in a different way is hot ‘. Since 2017, it won the Special prize of Higher Vocational Group in The National College Business Management Skills Competition; Special prize in the Final of national Higher Vocational Human Resource Management Skills Competition; First prize of the National Final of the Enterprise Management Sand table Simulation Competition of the National Vocational College Entrepreneurship Skills Competition; First prize of (Singapore) Global Brand Planning Competition, First prize of China regional selection competition; First prize of the national Final of the sixth Innovation and Entrepreneurship Competition of The National College Business Elite Challenge; Second prize of National Higher Vocational College Digital Marketing New Retail Competition; First prize of Jiangsu Province Marketing Skills Competition; First prize of Jiangsu Division and Second prize of National Mobile Business Skills Competition; First prize of National Information Technology Application Level Competition; Second prize of National College Foreign Trade Skills Competition, Special prize of National Documentary Skills Competition, First prize of National Foreign trade documents production Competition; Second prize of National Vocational College English Oral Contest and English Writing Contest in Jiangsu.
The market demand is prosperous; the channel for further education is smooth
Our institute is mainly specialized in Economics and Management. With the rapid development of economic globalization and information networking, internet-based e-commerce, cross-border e-commerce, multimedia marketing and other new forms of trade and new forms of business are developing at an unprecedented speed. Under the background of the Belt and Road, there is broad market space and good prospects for development. With the rapid development of economic construction and the establishment of modern enterprise system, the major of Industrial and Commercial Enterprise Management and Engineering Cost has a promising employment prospect. With Nanjing University, Suzhou University, Nanjing University of Finance and Economics, and Nanjing Institute of Technology, we jointly run programs of specialized subject-to-undergraduate education in Human Resource Management, E-commerce, Marketing and Engineering Cost, with a degree acquisition rate of more than 75%. The transfer rate of Business English majors has always been among the best. Each year, the admission rate of each major is more than 50%. Many students are admitted to Nanjing Audit University, Suzhou University of Science and Technology, Xuzhou Institute of Technology, Jinling Institute of Science and Technology, Changshu Institute of Technology, Jiangsu Ocean University, Yangzhou University, Nanjing University of Finance and Economics, Nanjing University of Technology and other undergraduate colleges and universities for further study.
